Brand and Product Management 課程評論與評價
講師：IE Business School｜Luis Rodriguez Baptista
開課平台：Coursera
收費方式：訂閱制
課程類別：行銷
課程時長：約 11 小時完成
報名人數：123,359 人
The main objective is identify the critical information needed to develop a product and brand strate
Brand and Product Management：你將學到什麼
- Demonstrate understanding of the product and brand strategy concepts to develop the factual support to define a winning product and brand strategy.
- Define a brand name and identity, and develop a system to incorporate future products into a portfolio, enhancing its value and supporting growth.
- Describe the customer experience journey to identify, define, and implement key brand touchpoints.
- Explain and apply the process to embed a brand internally within an organization to engage employees to deliver on the brand promise.
Brand and Product Management 涵蓋技能
Employee Engagement、New Product Development、Branding、Conversion Funnel Analysis、Product Strategy、Brand Strategy、Brand Management、Customer Engagement、Customer experience strategy (CX)、Internal Communications、Consumer Behaviour、Product Management、Competitive Analysis、Product Planning、Design and Product、Journey Mapping、Demand Planning、Estimation、Product Lifecycle Management、Portfolio Management
查看 Brand and Product Management 的線上課程評價，只在 Tewkr。